NBTC handles development, branding and marketing for the Netherlands - NBTC Holland Marketing
Photo: © Iris van den Broek

Netherlands Board of Tourism & Conventions

NBTC is all about the development, branding and marketing of the Netherlands as a destination.

As the destination management organisation of the Netherlands, NBTC provides a national vision for tourism based on relevant knowledge and insights. We use this vision to connect, facilitate and support cities, regions, business owners and other parties.

To make our country a liveable, popular and valuable destination for visitors, companies and residents.

Perspective 2030

Perspective 2030, the vision for tourism in the Netherlands, is about the changing role of tourism.

HollandCity strategy

HollandCity strategy directs a growing number of visitors, to disperse them over time and location.