Knowledge base
Whether we are working on destination development, the international promotion of the Netherlands, or spreading out visitors in area and time: we always use relevant data and knowledge in everything we do. We would like to share these with you. Because with the right insights about markets and visitors, local residents and destinations, we can work together to optimally develop and promote the Netherlands as a travel destination.
We share our knowledge and insights with you in this knowledge base. Not all our publications are available in English. Didn’t find what you were looking for? Get in touch!
Holiday Sentiment Monitor
Holiday Sentiment Monitor
Here you can find the English versions of the Holiday Sentiment Monitor.
Agritourism in the Netherlands
Agritourism
Find insights and knowledge about the developments of agritourism in the Netherlands. For regions, policymakers, entrepreneurs who aim to enrich their agritourism strategies.
Destination Management
Twopager on destination management
Destination management refers to all efforts, which in conjunction with each other, are aimed at maximising the positive impact of the hospitality domain for a city or region. The positive impact consists of social, environmental and economic value. Destination management contributes to quality of life for residents, optimisation of visitor experiences and a future-proof sector for entrepreneurs and employees. In this summary of destination management you will find ambitions and guidance outlines. By following the seven steps of effective destination management we can effectively work towards a so-called conscious destination.
Download the twopagerTarget Audiences
Segmentation Model and Visitor Profiles
NBTC has adopted the Glocalities segmentation model, a model based on the values and lifestyles of five different types of visitors. Each type of visitor has it's own persona. The personas assist with segmentation and provide insights into the desires and needs of visitors to the Netherlands.
Figures & trends
The CO2 Impact of International Visitors to the Netherlands: A Deeper Insight
NBTC's recent publication delves into the CO2 impact of foreign visitors to the Netherlands, aiming to provide comprehensive data for governments and destination marketing organisations.
A focus on international visits
20 Feb 2024Dive into NBTC's report on international visits to the Netherlands, merging extensive surveys to uncover visitor profiles and their impact on Dutch tourism. Essential for hospitality stakeholders.
Digital Expedition: A National Vision
NBTC presents a national vision to support the hospitality sector's digital transformation.
The Road to Climate-Neutral Tourism
This roadmap contains combined expertise from the scientific community with knowledge from the many reports available from inside and outside the sector. Supplemented with the experience of a large number of professionals at companies, levels of government, knowledge institutions, DMOs and sector organisations.
Figures for international visitors NL 2021
Latest figures and expectations for incoming tourism in the Netherlands.
Revised CBS figures for guests and overnight stays
Due to a technical error at CBS, previously published figures from the Lodging Statistics (SLA) for the period April 2022 to October 2023 were incorrect. Specifically, this pertains to the number of international guests and overnight stays in accommodation establishments. CBS published the corrected figures on 11 December 2023.
Based on these new figures, we have made the necessary adjustments in our publications. This includes the report ‘A focus on international visits’.
Do you have any questions or comments? Please contact Hans Hoekstra, Insights Expert at NBTC.
Knowledge per country
NBTC collects data about who visits the Netherlands and why. Key Insights provide insight information, the national economy and the travel behaviour of inhabitants in each country of origin. Two of these reports are available in English: Germany and United Kingdom. Are you looking for more information about one of the other core marktets? Then please contact the colleague in the country you are interested in. They can help you with your questions.
