Market research per country

Who visits the Netherlands and why? The answer to this question depends on the nationality of the visitor.

Consult the MarketScans for information about the national economy and the travel patterns per country of origin. In order to promote a specific destination, we need a good understanding of the tourist markets and their residents. This is the only way we can focus the marketing activities on the right target groups. The MarketScans, developed by the NBTC Research Department, lay the foundation for our marketing strategy.

Read more about our international network