Visitor target groups

In transforming the marketing strategy into concrete activities, NBTC Holland Marketing focuses on various target groups. These target groups are categorised on the basis of the lifestyle segmentation model developed by Motivaction.

Reaching your target group

Our partnerships always focus on our partners’ marketing objectives and target groups. These determine the starting principles and approach of the partnership.

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Target groups based on the Glocality model

Independent Explorer

Independent Explorers want to travel abroad and are looking for unique places to visit and to stay.

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Quality Seeker

Quality Seekers love to enjoy in style. High-quality services, convenience and exclusive experiences give the real holiday feeling.

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