HollandCity strategy
Emphasise short travel distances
Although travel distances within the Netherlands are relatively short, international visitors often do not realise that they can easily visit different Dutch cities and regions within a short time. We use HollandCity to show what our country has to offer at relatively short distances and tempt international visitors to stray from the beaten path and discover lesser-known locations.
All of the Netherlands is interesting
With HollandCity, we ensure that all of the Netherlands will become more interesting as a destination in the coming years. By allowing every city and region in the Netherlands to use their own qualities and tell their own stories, we attract visitors to locations throughout the country. We tempt visitors with appealing stories, develop districts with distinctive profiles and link parties to events and theme years.
