Clear and distinctive positioning of the Netherlands - NBTC
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NBTC is all about the development, branding and marketing of the Netherlands as a destination.
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Photo: © Iris van den Broek

Strategy & Branding

NBTC provides clear and distinctive positioning of the Netherlands as a destination in order to attract valuable visitors.

We also facilitate and advise cities and regions on the development of a tourism policy and support these partners in developing their own distinctive profile, focused on visitors who match the character of the relevant city or region.