Knowledge and data positioning, destination development and marketing - NBTC


Based on Perspective 2030, we facilitate and connect cities, regions and other parties with knowledge and data. We also provide support for issues regarding positioning, destination development and marketing.

NBTC’s main activities are divided amongst our four core tasks. Click on the links below to learn more about what we do and how it contributes to the objectives of your city, region or company.

Intell & Insights

Knowledge and data are the basis for the development of the Netherlands as a destination. NBTC identifies relevant trends and developments, for example, by offering insight into source markets and visitor groups.

Strategy & Branding

NBTC provides clear and distinctive positioning of the Netherlands as a destination in order to attract valuable visitors.

Destination Development

Increasing growth of visitors to and within our country requires a distribution of time and space, i.e. attracting different visitors to different locations in the Netherlands at different times. This requires a range of tourism products that is relevant, accessible, bookable, attractive and experienceable.


NBTC’s marketing activities are focused on attracting valuable visitors who fit the character of the cities and regions involved. We have the right knowledge and insights for marketing destinations with a clear positioning strategy.