Knowledge and data positioning, destination development and marketing - NBTC Holland Marketing


Based on Perspective 2030, we facilitate and connect cities, regions and other parties with knowledge and data. We also provide support for issues regarding positioning, destination development and marketing.

NBTC’s main activities are divided amongst our four core tasks. Click on the links below to learn more about what we do and how it contributes to the objectives of your city, region or company.

Intell & Insights

Knowledge and data are the basis for the development of the Netherlands as a destination.

Strategy & Branding

NBTC provides clear and distinctive positioning of the Netherlands as a destination.

Destination Development

Destination Development entails stimulating and facilitating the development of relevant supply.


NBTC marketing for attracting valuable visitors who fit the character of cities and regions.